This means that now the potential Kavi gifts from say, Land of Nod, can be listed on Kavi's Amazon wish list, making it much easier for grandparents to have a centralized place to find pressies. And hey, why is it there are at least five things I want badly for her from Land of Nod, and absolutely nothing at Pottery Barn Kids? How weird is that? Where else do you go for great toys? The grandparents have been asking what she wants for Xmas...yes, I know it's still six months away. It's their first Xmas with her -- they're eager.
Is it painfully consumerist of me to be excited that Amazon has added a universal wish list button option?