Cover Cover

Thinking about the semiotics of book covers. Leaving aside the actual design (I had a harder time doing the layout with the sari photo, because of where there was available space, but try to ignore that for now), these two covers send very different messages, I think. It’d make a good exercise for my students:

– who is each cover marketing towards (audience)?
– what are they trying to say?
– which is more appealing, and why?
– which one makes you want to cook?
– don’t forget to consider the cultural elements…

I wish Barthes had done one of his little semiotics essays on book covers…

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