Much more pleasant than nagging them for half the afternoon, and I think it's much better in terms of getting them to think of cleaning as not that big a deal, something they can do fast and get done with, rather than something painful that hangs over their heads. Building good, happy associations, you know?
The only real barrier to this plan is that it takes a little activation energy for me to come up and start this process -- it's so tempting to just hang out on Facebook and nag them (loudly) from another room. But I need to keep reminding myself that, as with most procrastinating-type things, it's so much more pleasant to just get it done, and I'll feel so much better if I do.
So will they, and the more we do this, the more that knowledge will, hopefully, get bred into their bones. (Or at least, dwell in the back of their brains.)
This parenting thing -- it should come with a manual!