a) The Party of Rational, Fact-Based Discourse
b) The Party of the Actual Progressive Left (as opposed to what we currently have, which is barely left of center), aka Those Damn Socialists And Proud of It
c) The Party of Don't Rock the Boat, As Long As I've Got Mine
d) The Party of Keep 'Em Barefoot and Pregnant
e) The Party of The Government Screws Up Everything
Also, I'd like to create The Party of Single Issue Voters and throw them all into it. Or off a bridge or something.